Similarly, both Adidas and Saucony have tapped carbon plating in recent drops as well, with the energy-spurring Adidas Adios Pro 2 ($220) and the Saucony Endorphin Speed ($120). "We see opportunities for our tech in the mountains, on the roads, tracks, and trails.” “We’re even looking to take some of these concepts from the Bondi X and infuse them onto a trail ," she says.
Gretchen Weimer, Hoka global vice president of product, says that's because the technology is no longer just for elite runners. Hoka followed up their Carbon X ($145) and Carbon X2 ($180) models-two super-cushioned and speedy racing shoes for short and long distances-with their latest release, the Bondi X ($200), combining a rocker (or ergonomically curved) shoe with carbon plating. Nike isn't alone in utilizing this propulsive technology, however. Following this, carbon plating became widely used throughout the brand's racing portfolio, including in the Vaporfly NEXT % ($265), Tempo NEXT% ($200), and Alphafly NEXT% ($275). While carbon plating technology debuted in the 1990s by Reebok as a way for runners to be able to drive their strides by harnessing their own energy from heel-strike to toe-off, Nike’s innovative cushioning and carbon-plated sole systems were reintroduced to the ZoomX NEXT% ($250) after Kipchoge ran a 1:59:40 marathon in Vienna in October 2019 in an unreleased prototype from the brand.
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